Easy Peasy App

Most people don't have the time and patience to cook and eat healthy food. They also lack inspiration and the knowledge to keep food in their fridge from going bad.

Concept

Create a user-friendly mobile app for cooking, meal planning, recipe searching, and grocery shopping.

Easy Peasy uses a simple swipe-based search engine to filter and display only relevant content. The app targets individuals with busy schedules who desire to reduce food waste, embrace seasonal cooking, and improve their overall health.

Strategy

  • Problem definition

  • Concept

  • Brand and Values

  • Functionality

  • App map

  • User Stories

  • User flows

  • Wireframes lo-fi

  • Information Architecture

  • Wireframes hi-fi

  • Testing

Design

  • Task Flows

  • Contrast tests

  • Microcopy

  • Moodboard

  • Branding

  • UI Kit

  • Visual Layouts

  • Prototype

Process

Discovery

  • Ideation

  • Personas

  • Survery

  • Benchmark

  • Card Sorting

Discovery

To gather user information, we conducted a survey and created personas. The survey gave us valuable insights into what potential users like, dislike, and enjoy. This helped us focus our project better. Additionally, we conducted interviews with people who often cook or attend group meals, which further deepened our understanding of their problems, challenges, needs, and suggestions.

Where do you find recipes?

125+

surveys gathered

Do you like to share recipes?

“I have a really hard time using leftovers, so I look specifically for recipes to use whatever I have available at home.”
— Margarida

Paint Points

Favorite Brands

“I would like to have an app that helps me in a more practical way, with simpler recipes.”
— João

Julio

28 years old
Vegetarian
Copywritter

“Being vegetarian is good for the environment and health.”

They volunteer at Refood to help reduce food waste. They live sustainably by buying used clothes, composting, and cycling instead of driving. They prefer supporting local shops over big supermarkets and have a small vegetable garden at home. They only eat organic food and enjoy hosting friends for wine and tapas. They like trying new recipes, practice yoga, and meditate. They have two cats named Ervilha and Feijão, and they also enjoy getting tattoos.

  • Look at food labels and make sure that I can consume it

  • Can’t find vegetarian swaps in apps and blogs

  • Incompatibility with friends due to being vegetarian

  • Eating always the same food, no diversity of recipes

  • Wants to cook vegetarian to his friends without being expensive

  • Find recipes that make his life easier, with vegetarian solutions

  • Being able to go to group friends without being conditioned by the diet

  • Inspirational content

  • More ideas to avoid food waste

  • Inspiring others to consume less animal-based food

  • Eat healthy

Goals / Needs

5

interviews conducted

How often do you plan your meals?

“I would like to see step by step recipes, with the list of ingredients.”
— Miguel

Alice

24 years old
Master’s Student

Alice enjoys food, tours, arts, photography, and friends. She relaxes at home by watching Netflix, reading, and cooking. Sharing meals brings people closer. Alice prefers dining with a small group of friends, but occasionally arranges meals with a larger group. Her friends are professionals starting careers or pursuing master's degrees, making it challenging to meet up due to busy schedules.

  • Being betrayed by the photos of recipes she sees on social media

  • Incompatibility of schedules with friends

  • Struggling to recreate restaurant recipes because they are too complicated

  • Uninspirational Content

  • Go to restaurants that accept groups

  • Find recipes of food she tried in a restaurant

  • Find easy and ‘Instagrammable’ recipes

  • Quick and easy recipes

  • Inspiration content

“Camera eats first”

Pain Points

Goals / Needs

Favorite Brands

Strategy

Problem Statement

Sometimes, it's hard to decide what to eat for meals due to a lack of patience and inspiration.

Main Goals

  • Providing a good experience in recipe creation and being a facilitator in organizing shopping and meal plans for a younger audience.

  • Making the task of cooking simpler and more enjoyable.

  • Giving a quick and efficient response to the needs of our users.

Concept

  1. Prepare a meal quickly and easily

  2. Use a convenient search engine that lets you filter your interests.

  3. Find simple recipes that suit your taste and reduce food waste.

Card Sorting

Shopping List

  • Connect with the recipes

  • Share with friends

  • Suggest what to usually buy

Recipes

  • Audio and Video

  • Nutritional values

  • Filters

  • By restrictions

  • By ingredients

  • Ingredients by number of people/servings

  • Meal Planner

  • Associate to the diet

  • Weekly Calendar

  • Share with Friends

Meal Planner

  • Associate to the diet

  • Weekly Calendar

  • Share with friends

User Flow